Heinz Kitchen

2025 ONE SHOW YOUNG ONES ENTRY

Insight: Restaurant kitchens are known to be high stress environments, causing many kitchen staff to use swear words when communicating.

Idea: Restaurant kitchen culture can be as spicy as Heinz Jalapeno Ketchup. To show you how, we challenge kitchen staff to be creative with their “spicy” words, raising awareness for Heinz Jalapeno Ketchup and for the chance to win an ultimate prize.

Copywriter: Julia Cicuttini
Art Directors: Kendra Roberts & Chantal Gauthier