Dove x Cartoon Network

2024 ONE SHOW YOUNG ONES ENTRY

Insight: Cartoons promote unhealthy stereotypes to children, causing them to either feel bad about themselves or think negatively of their peers who fit those stereotypes.

Idea: Dove and the Cartoon Network work together to fight these stereotypes by creating a body positive cartoon, and a filter for existing cartoons to remove harmful content.

Copywriters: Julia Cicuttini & Owen Stys
Art Director: Chantal Gauthier