Ancestry.ca x Hinge

2024 STUDENT WORK

Insight: There always runs the risk of coming across a family member on a dating app. Even worse, if you don’t know you’re related.

Idea: Link your Ancestry.ca account to your Hinge account to ensure your dating matches aren’t also a DNA match.

Copywriter: Julia Cicuttini
Art Directors: Zacharie Cloutier & Jaiden Jackson Fuller